---- SIGNATURE SERVICE • FRACTIONAL CMO
Your
Outsourced
Marketing
Department.
Twelve months. Full execution. One leader accountable for the work, the team, and the results.
The Full-Scale CMO Partnership embeds Morgan Stroud as your Fractional Chief Marketing Officer — backed by the full Strategies Simplified team — executing across every marketing function your business actually needs.
YOUR FRACTIONAL CMO
Morgan Stroud
ENGAGEMENT
12 Months
FORMAT
Embedded Partnership
STARTS AT
$3,000
THE REALITY
Marketing leadership is the gap. Not the budget.
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You need a CMO. You don't have the headcount, the salary line, or the time to find one.
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You're the bottleneck on every marketing decision — and the marketing reflects it.
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Your team has tactical hands but no strategic head. Tasks happen. Outcomes don't compound.
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You've cobbled together freelancers, agencies, and tools — and none of them talk to each other.
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You know what good marketing looks like. You don't have time to build it yourself.
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Every quarter you tell yourself "next quarter we'll get strategic." Next quarter never comes.
A fractional CMO is not a hire. It is a decision to stop pretending marketing will run itself.
- MORGAN STROUD
THE PARTNERSHIP
One leader. One team. One year.
A fractional CMO partnership is not a coaching program, an audit, or a consulting deck you implement yourself. It is a fully managed marketing department, embedded in your business.
01
Strategy Lives Here
Brand strategy, market positioning, content strategy, channel strategy — built for your business, refined every quarter, accountable to results.
02
Execution Happens Here
Content, social, email, web, brand assets, campaigns. Built and shipped by the Strategies Simplified team — not pushed back to you.
03
You Stay in Your Lane
Your job is the business. The marketing function reports to Morgan. You attend the meetings that matter — and skip the ones that don't.
SCOPE OF ENGAGEMENT
What's on my plate.
Every function listed below is built into the partnership at no additional charge. No add-ons, no upsells, no hourly billing creep.
01
Marketing Strategy & Planning
Annual strategic plan, quarterly campaign roadmaps, monthly tactical priorities — written, documented, and held accountable.
02
Brand Strategy & Visual Identity
Brand positioning, voice, messaging frameworks, and visual identity built or refined to reflect where the business is going.
03
Website Build or Refresh
Full website build or strategic refresh included in year one — designed, written, and launched by the team.
04
Social Media Management
Content strategy, creation, scheduling, and community management across the platforms that fit your audience.
05
Email Marketing & Funnels
List growth, segmentation, nurture sequences, sales funnels, and ongoing campaigns through Constant Contact integration.
06
Content Creation
Blog posts, lead magnets, sales pages, video scripts, podcasts, presentations — written and produced by the team.
07
Executive & Team Meetings
Morgan attends your leadership meetings, team standups, and strategic planning sessions as your CMO of record.
08
Reporting & Accountability
Monthly performance reporting tied to KPIs, quarterly strategy reviews, and full accountability for marketing outcomes.
THE PARTNERSHIP RHYTHM
A year that actually compounds.
Each quarter builds on the last. By month twelve, you have a marketing engine that runs — not a stack of campaigns that ran.
Quarter 01
Foundation & Audit
Deep audit of your current marketing. Brand and messaging foundation. Strategic plan written and ratified. Quick wins shipped.
Quarter 02
Build & Launch
Website launches or refreshes. Email engine activates. Content cadence stabilizes. First major campaign in market.
Quarter 03
Scale & Optimize
Tested campaigns scale. Underperformers cut. New channels test. Sales-marketing alignment tightens. Pipeline becomes predictable.
Quarter 04
Compound & Expand
Year-two strategy mapped. Systems documented. Team hand-offs in place. Decisions on continuation or transition to in-house.
FIT CHECK
Who this partnership is actually for.
A 12-month embedded engagement is a serious commitment. Read both columns honestly before applying.
This is for you if...
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You're an established business or nonprofit with revenue to support marketing investment.
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You have at least one team member or contractor who handles execution support.
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You want a CMO accountable for outcomes & not a coach giving you homework.
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You're ready to delegate marketing decisions to a leader you trust.
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You want one phone number, one decision -maker, and one document trail for marketing.
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Every quarter you tell yourself "next quarter we'll get strategic." Next quarter never comes.
This is NOT for you if...
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You're pre-revenue or testing whether a business idea is viable.
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You want to try marketing for 90-days and reassess.
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You want a coach who teaches you to do it yourself.
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You need a one-off project or single campaign and not a partnership.
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You expect to micromanage every post, email, or design decision.
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You're not ready to invest in the infrastructure marketing requires.
YOUR INVESTMENT
Three ways to commit.
All three options deliver the full 12-month partnership and the complete scope of work. The difference is how you choose to structure payment and how much you save by committing further out.
TIER 1 - FLEXIBILITY
Monthly
$3,500/mo
12-month engagement billed monthly
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Full Fractional CMO partnership
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Complete scope of execution work
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Executive and team meeting attendance
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Monthly performance reporting
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Quarterly strategy reviews
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Full team access
TIER 02 - BALANCE
Quarterly
$9,975/qtr
$3,325/mo effective rate
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Everything in Monthly tier
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Save $525 per quarter
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Quarterly billing rhythm
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Better cash flow alignment for most businesses
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Recommended for new partnerships
TIER 03 - COMMITMENT
Annual
$36,000/yr
$3,000/mo effective rate
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Everything in Monthly tier
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Maximum savings — $6,000 off
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One annual invoice
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Highest commitment, deepest partnership
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Priority access to Morgan's calendar
All partnerships begin with a complimentary discovery call followed by a formal proposal. Pricing reflects the standard scope; custom scopes are available for organizations with unique requirements.
THE PARTNERSHIP RHYTHM
How we begin.
Premium engagements move at the speed of trust. The first conversation tells us both whether we should keep talking.
01
Apply
Submit a brief application sharing your business, current marketing, and what you're trying to build.
02
Discovery Call
A 45-minute conversation with Morgan to confirm fit, understand your goals, and answer your questions.
03
Proposal & Onboarding
Custom proposal within 5 business days. Once approved, formal onboarding begins inside the week.
04
Partnership Begins
Kickoff session, audit phase launches, and your CMO of record is officially in place.
YOUR FRACTIONAL CMO
Morgan Stroud
Morgan is the founder and CEO of Strategies Simplified (formerly Simplified VA, LLC) — a marketing boutique and fractional CMO practice serving entrepreneurs, small business owners, and nonprofit organizations.
Twenty-seven years in healthcare. Fifteen years in marketing and operations. The combination matters because it produces a CMO who runs marketing like an operating function — with structure, reporting, and accountability — not like a creative department waiting on inspiration.
Morgan leads every partnership personally. Your strategy is built by her. Your meetings are attended by her. Your quarterly reviews are run by her. The Strategies Simplified team handles execution under her direction — but the partnership itself is hers.
Hand your marketing to a leader.
Twelve months from now, you could have a marketing engine that runs — or another year of doing it yourself.
12-Month Engagement · Limited Partnership Slots · Application Required
Service Disclosure
The Full-Scale CMO Partnership is a contracted service engagement. Pricing displayed on this page reflects the standard scope and is provided for reference only; the final scope of work, deliverables, payment terms, and engagement parameters are governed exclusively by the executed services agreement between Strategies Simplified (formerly Simplified VA, LLC) and the client. Marketing outcomes depend on a number of factors outside the direct control of Strategies Simplified — including market conditions, product or service fit, internal sales team execution, client responsiveness, budget allocation, and external economic factors — and Strategies Simplified makes no guarantees regarding revenue, leads, conversions, or other business results from this or any service. Strategies Simplified does not provide legal, financial, tax, accounting, medical, or fiduciary advice; clients are responsible for retaining licensed professionals for matters that fall outside marketing strategy and execution. Clients are solely responsible for compliance with any laws, regulations, advertising standards, or industry-specific rules applicable to their business. This website is not sponsored, administered, endorsed by, or associated with Facebook, Inc., Instagram, Inc., LinkedIn, Google, or any other third-party platform.
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