So, why do I do this?
I didn't start as an expert—I started as a frustrated business owner.
After years of juggling marketing, operations, and actual revenue-generating work, I realized most founders waste time on tasks that could be delegated or systematized.
So I built Simplified VA: a marketing and operations partner that handles the back-end work and the strategy—so you can focus on what only you can do.
Now, I combine 15+ years of marketing expertise with a team of vetted specialists to help you scale without the burnout.
What does this experience look like:
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15+ years marketing & operations expertise
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PMP & Lean Six Sigma certified
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Legal Marketing Association Member
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Cornell Women's Entrepreneurship certified
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Served 100+ businesses across law, healthcare & nonprofits
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Featured on NASDAQ Entrepreneurial Center & Current Milestone Circle Mentor
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The Acceleration Project (TAP) Business Consultant
Why work with me
I Speak Your Language
1
I've been in your shoes—hustling to grow while drowning in admin, inconsistent marketing, and hiring headaches. No jargon, just solutions.
Beyond VAs: A Growth Partner
2
Simplified VA isn't just task delegation. We design strategies and teams (copywriters, designers, PR) to make your marketing work while you sleep.
3
No Corporate Fluff
Forget rigid agencies. We utilize agile methodology for your goals, whether you need a single VA or a full campaign team.
Mission Statement
To provide exceptional support and guidance to our clients, enabling them to achieve their goals and make a positive impact in their communities.
Meet the team
Our team comprises a diverse group of professionals, each bringing their own expertise to boost our efficiency. Through collaboration, we continuously refine our standard operating procedures, ensuring a smooth experience for clients across the country. This dedication to improvement not only streamlines our processes but also enhances the quality of service we provide, establishing us as reliable partner for our clients. Together, we are committed to achieving outstanding results that surpass expectations.
Operations & Talent Manager
Morgan Macey
Manages our internal operations and coordinates the talents of our creative team, keeping projects organized, efficient, and aligned with client needs.
Strategic Partner
Catherine Trotter
CEO & Founder, Strategic Collaboration Network.
Guides clients through high-level strategic planning while shaping the creative direction that makes their brands stand out—turning big ideas into clear, actionable strategies that deliver results.
Client Technology Manager
(Claudia) Symone Reyes
Handles the setup, integration, and optimization of all client technology—streamlining systems, improving workflows, and ensuring every tool works together seamlessly to support marketing success.
Digital Content & Strategy Manager
Maria McCoy
Leads our clients’ social media presence with strategy, consistency, and creativity—ensuring every post, campaign, and interaction strengthens brand visibility and engagement across all platforms.
Digital Content & Strategy Intern
Incoming Intern
Leads our clients’ social media presence with strategy, consistency, and creativity—ensuring every post, campaign, and interaction strengthens brand visibility and engagement across all platforms.
Digital Content & Strategy Intern
Incoming Intern
Leads our clients’ social media presence with strategy, consistency, and creativity—ensuring every post, campaign, and interaction strengthens brand visibility and engagement across all platforms.
Get on our calendar
Book a free discovery call, and I'll personally help you:
Identify Your Biggest Time Wasters
We'll pinpoint exactly what's eating your time and how to fix it.
Build a Systemization Plan
Create a roadmap to streamline marketing or scale your team.
Decide if We're a Good Fit
No pressure—just clarity on whether we can help you grow.
Business partnerships & affiliations
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Let's Skip the Guesswork
Stop juggling marketing tasks that aren't moving the needle. Whether you're an entrepreneur needing virtual assistant support, a small business requiring operational frameworks, or an established organization ready for full-scale marketing teams—we have the expertise to accelerate your growth at every stage.