Email Marketing Fundamentals

Service Description

Email marketing consistently outperforms every other digital marketing channel — with an average ROI of 4,200% and $36 returned for every dollar spent. Yet most small business owners either don't use it at all, or use it ineffectively and give up. This workshop addresses the gap between knowing email marketing matters and actually doing it well. In this 1-hour interactive session, participants will learn how to build a permission-based email list from scratch, what to include in a subject line, preview text, and email body to maximize open rates and conversions, the four essential campaign types every business needs (and how to automate two of them), how to use Constant Contact's platform to manage campaigns without technical expertise, and a concrete 30-day launch plan to go from zero to consistent email marketing. Learning Objectives: • Articulate why email marketing outperforms social media for conversion and audience ownership • Identify at least three places in their business to collect email addresses •Describe the key components of an email subject line, preview text, and opening line • Distinguish between the four core campaign types and identify which they need most • Create a 30-day email marketing launch plan specific to their business • Navigate Constant Contact's basic features for list management and campaign scheduling